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ESPN WORLD SERIES BASEBALL CAMPAIGN | Eran Thomson

ESPN WORLD SERIES BASEBALL CAMPAIGN


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Just finished this series of social media ads for the Major League Baseball “World Series”* on ESPN. Somehow I made the observation that no other sport, institution or organisation has inserted as many expressions or turns of phrase into the English language as baseball. And once we realised it was probably true, the campaign sort of wrote itself. Hopefully we didn’t “drop the ball.”

*Why do they call it that when only American teams play? #DeepThoughts

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